Re-anchoring BBB
Trust, Growth, and the Future of Accreditation
Presented to: IABBB Executive Committee
September 10th, 2025
Who is Pat Riley?
Here's a glimpse into Pat Riley as revealed through my daughter's conversation with ChatGPT about emojis:
Beatrice: What's my emoji
ChatGPT: Nice 😎—based on what I know about you, I’d suggest something like:
  • 🚀 because you’re constantly launching and scaling big ideas.
  • 🌍 since you think globally and travel with intention.
  • 🎾 or 🏃‍♂️ for your active, competitive side (tennis + running).
  • 🏔️ to represent Colorado, adventure, and your mountain cabin.
  • ✨ because you bring energy and vision into everything you build.
If you wanted just one emoji to sum it up, I’d go with 🚀 — it captures both your work in venture/startups and the way you approach life at full throttle.
The Ask from IABBB
"Please come to the interview prepared for a collaborative discussion with the search committee and executive committee members regarding the following topics, just as you would during a Board meeting."
Key emphasis points:
  • Collaborative - This is about working together, not presenting to you
  • Just as you would during a Board meeting - Real board dynamics, real strategic thinking
That's exactly what we're doing today.
The Goals for Today
1
1. We find that we work well together.
This meeting is an opportunity to see how our combined strengths can lead to great things for the BBB.
2
2. We discuss world-changing ideas.
Where we explore concepts that can truly transform the future of the organization.
3
3. We have a direction to make the BBB stronger.
We'll walk away with concrete ideas that can drive real impact for the organization and its mission.
Our Roadmap for Today:
Using First Principles for Strategic Planning
Strip to Core Truths
Ask: Why do we exist? → peel back layers until you hit non-negotiable fundamentals.
Use Mission and OKRs to reveal the irreducible purpose.
Identify Constraints
Recognize what cannot change (e.g., human behavior, regulatory rules, resource limits).
Design strategy within reality, not against it.
Solidify Growth Levers
Break big goals into base elements (e.g., revenue = customers × spend × retention).
Focus on levers you actually control.
Build from the Ground Up
Reimagine the path forward as if starting fresh today.
Prioritize initiatives only if they tie directly back to first principles.
Translate to Action
  • Accreditation: What changes are needed to evolve and strengthen the accreditation model?
  • Strategic Prioritization: Which initiatives should come first?
  • BBB.org User Experience: How could the digital experience be reimagined?
Why This Matters: Principles To Action
Clarity
First principles strip away noise, giving us a shared clarity.
Alignment
That clarity creates alignment across leaders, teams, and resources.
Execution
Alignment ensures execution that scales — every initiative tied to what truly matters.
Our Roadmap for Today:
Using First Principles for Strategic Planning
Strip to Core Truths
Ask: Why do we exist? → peel back layers until you hit non-negotiable fundamentals.
Use Mission and OKRs to reveal the irreducible purpose.
Identify Constraints
Recognize what cannot change (e.g., human behavior, regulatory rules, resource limits).
Design strategy within reality, not against it.
Solidify Growth Levers
Break big goals into base elements (e.g., revenue = customers × spend × retention).
Focus on levers you actually control.
Build from the Ground Up
Reimagine the path forward as if starting fresh today.
Prioritize initiatives only if they tie directly back to first principles.
Translate to Action
  • Accreditation: What changes are needed to evolve and strengthen the accreditation model?
  • Strategic Prioritization: Which initiatives should come first?
  • BBB.org User Experience: How could the digital experience be reimagined?
The BBB Vision & Mission
Vision
An ethical marketplace where buyers and sellers trust each other
Mission
To be the leader in advancing marketplace trust.
"If we don't know where we are going, any road will get us there."
– Lewis Carroll
What is an OKR?
Objective:
What we want to achieve (the destination).
Key Result:
How we'll measure success (the mile marker).
Example:
1
Objective:
Strengthen BBB’s role as the most trusted source for consumers and businesses.
2
Key Result:
Increase the number of accredited businesses by 15% in 12 months.
OKR Examples from Similar Organizations
Learning from Trust-Focused Companies
Fair Trade USA
Objective: Expand consumer trust in ethical sourcing.
Key Result: Certify 1,200 new businesses with the Fair Trade label within the year.
Yelp
Objective: Solidify Yelp's position as the trusted platform for local business discovery and reviews.
Key Result: Reduce fraudulent review submissions by 25% in 12 months.
Consumer Reports
Objective: Empower consumers with unbiased insights for informed decisions.
Key Result: Increase unique visitors consuming product testing reports by 15% within the next fiscal year.
Angi (formerly Angie's List)
Objective: Become the indispensable resource for connecting consumers with verified, high-quality service professionals.
Key Result: Increase successful service bookings through the platform by 30% in one year.
Global Venture Network
Mission: To give companies the power to create and grow their business and make a meaningful impact, wherever they call home.
1
Objective:
Equip GVN chapter members with the tools, education, and data they need to accelerate the success of the CEOs and companies they serve.
2
Key Result:
300 chapter members actively use $15,000+ worth of GVN services annually across technology, education, peer community, and data offerings.
Your Turn
01
Write down one objective for the BBB in the next 12–24 months.
"If we only did one thing, it should be this…"
Must be qualitative - a statement without numbers.
02
Write down one key result that proves success.
"If we did that one thing, it would look like this…"
Must be measurable – a number, % change, or milestone.
Discussion & Sharing
1
What themes are showing up across OKRs?
2
Which key result(s) would create the most confidence for our members?
Our Roadmap for Today:
Using First Principles for Strategic Planning
Strip to Core Truths
Ask: Why do we exist? → peel back layers until you hit non-negotiable fundamentals.
Use Mission and OKRs to reveal the irreducible purpose.
Identify Constraints
Recognize what cannot change (e.g., human behavior, regulatory rules, resource limits).
Design strategy within reality, not against it.
Solidify Growth Levers
Break big goals into base elements (e.g., revenue = customers × spend × retention).
Focus on levers you actually control.
Build from the Ground Up
Reimagine the path forward as if starting fresh today.
Prioritize initiatives only if they tie directly back to first principles.
Translate to Action
  • Accreditation: What changes are needed to evolve and strengthen the accreditation model?
  • Strategic Prioritization: Which initiatives should come first?
  • BBB.org User Experience: How could the digital experience be reimagined?
BBB External Market Constraints
Rise of Online Reviews
  • Google, Yelp, and other platforms are the primary channels for consumer discovery.
  • BBB operates in a market where trust signals are already abundant and digital-first.
Generational Shifts
  • Millennials (Gen Y) and Gen Z are driving nearly all new consumer spending growth (+$451B YoY).
  • Baby Boomers' spending growth has plateaued (+$19B YoY, <1%), reflecting an aging consumer base.
Changing Buying Patterns
  • Younger consumers emphasize speed, transparency, and peer reviews in decision-making.
  • Older consumers are increasingly on fixed incomes, moderating spending growth.
Consumer Trends
  • Demand for trust signals continues, but consumers expect them to be delivered through frictionless digital experiences.
Source: U.S. Bureau of Labor Statistics, Consumer Expenditure Survey (2021–2023); Bank of America Institute, Consumer Spending by Generation Reports (2023–2024); Visa Business & Economic Insights, Generational Spending Outlook
BBB Internal Constraints
Federated Structure
  • BBB operates as a network of independent local organizations, requiring alignment across chapters.
Accreditation Perception
  • ROI of accreditation is debated; terms like "Accredited" carry different resonance in the market.
Digital Infrastructure
  • BBB.org is the central consumer-facing channel but is perceived as less competitive compared to other platforms.
Resources Available
  • $15M operating budget, $500K strategic innovation fund, and option for $1M reserve drawdown define the scale of action.
Source: BBB Value of Accreditation Survey 2024; IABBB CEO Candidate Work Sample Assignment
Discussion
What Constraints Are We Missing?
Our Roadmap for Today:
Using First Principles for Strategic Planning
Strip to Core Truths
Ask: Why do we exist? → peel back layers until you hit non-negotiable fundamentals.
Use Mission and OKRs to reveal the irreducible purpose.
Identify Constraints
Recognize what cannot change (e.g., human behavior, regulatory rules, resource limits).
Design strategy within reality, not against it.
Solidify Growth Levers
Break big goals into base elements (e.g., revenue = customers × spend × retention).
Focus on levers you actually control.
Build from the Ground Up
Reimagine the path forward as if starting fresh today.
Prioritize initiatives only if they tie directly back to first principles.
Translate to Action
  • Accreditation: What changes are needed to evolve and strengthen the accreditation model?
  • Strategic Prioritization: Which initiatives should come first?
  • BBB.org User Experience: How could the digital experience be reimagined?
BBB Growth Lever Equation
Accredited Businesses × Dollars per Business
+
New Business and Product Revenue
+
Operational Effectiveness
BBB's Four Growth Levers
Our growth depends on pulling four key levers:
Increase Accredited Businesses
  • Expand reach into new markets and industries
  • Strengthen acquisition funnel (awareness, onboarding, conversion)
Expand Lifetime Value (LTV)
  • Improve retention through clear, ongoing ROI
  • Grow revenue per customer via tiering, add-ons, upsells
Build New Products & Business Lines
  • Launch trust-focused services for a new generation (e.g., digital trust signals)
  • Monetize consumer-facing offerings (e.g., premium insights, tiered services)
  • Diversify revenue streams beyond core accreditation
Drive Internal Effectiveness
  • Optimize operations and reduce cost-to-serve
  • Invest in technology and process automation
  • Free up resources to reinvest in growth initiatives
Our Roadmap for Today:
Using First Principles for Strategic Planning
Strip to Core Truths
Ask: Why do we exist? → peel back layers until you hit non-negotiable fundamentals.
Use Mission and OKRs to reveal the irreducible purpose.
Identify Constraints
Recognize what cannot change (e.g., human behavior, regulatory rules, resource limits).
Design strategy within reality, not against it.
Solidify Growth Levers
Break big goals into base elements (e.g., revenue = customers × spend × retention).
Focus on levers you actually control.
Build from the Ground Up
Reimagine the path forward as if starting fresh today.
Prioritize initiatives only if they tie directly back to first principles.
Translate to Action
  • Accreditation: What changes are needed to evolve and strengthen the accreditation model?
  • Strategic Prioritization: Which initiatives should come first?
  • BBB.org User Experience: How could the digital experience be reimagined?
Growth Levers That Must Happen
Increase Accredited Businesses
Expand Lifetime Value (LTV)
Build New Products & Business Lines
Drive Internal Effectiveness

The question is not whether we do these things — but how we prioritize them.
Building from the Ground Up
Reimagine the path forward as if starting fresh today using the
"Amazon Press Release" Future State
Why We Use the "Press Release" Future State
Amazon famously starts with a future press release before building a product. This rigorous approach ensures clarity and strategic alignment from the outset.
Future-First Approach
The press release describes the product launch as if it already happened — detailing customer benefits, impact, and quotes.
Forces Clarity
This method forces teams to articulate critical questions:
  • Why does this matter?
  • Who is it for?
  • What problem does it solve?
Idea Validation
If the press release isn't compelling, the idea isn't ready for development.

"Work backwards from the future you want to create — and prioritize only the futures that pass the test."
The Test: Which Press Release Resonates the Most with Our First Principles
Core Truths
Does this future state tie directly tie to our mission, vision, and OKRs?
Constraints
Can we deliver this future state within the constraints we face?
Growth Levers
Which future state is most likely using the growth levers we control?
Rebuild Fresh
Imagine we were starting today — what path makes the most sense?
Prioritization Exercise
“Which of these four future states best align with our first principles — fit with our mission and objectives, feasibility within our constraints, use of our growth levers, and a fresh-start lens — and therefore should be our top priority?”
You each have five stickers. Place them on the future states you believe deserve the highest priority. You may allocate them all to one, or spread them across several — it’s your call.
Post-Prioritization Discussion
Your Top Priority
Which future state received the most stickers from you?
The "Why" Behind Your Choice
What were the key reasons and criteria that led you to prioritize it?
Our Roadmap for Today:
Using First Principles for Strategic Planning
Strip to Core Truths
Ask: Why do we exist? → peel back layers until you hit non-negotiable fundamentals.
Use Mission and OKRs to reveal the irreducible purpose.
Identify Constraints
Recognize what cannot change (e.g., human behavior, regulatory rules, resource limits).
Design strategy within reality, not against it.
Solidify Growth Levers
Break big goals into base elements (e.g., revenue = customers × spend × retention).
Focus on levers you actually control.
Build from the Ground Up
Reimagine the path forward as if starting fresh today.
Prioritize initiatives only if they tie directly back to first principles.
Translate to Action
  • Accreditation: What changes are needed to evolve and strengthen the accreditation model?
  • Strategic Prioritization: Which initiatives should come first?
  • BBB.org User Experience: How could the digital experience be reimagined?
What the Press Release Exercise Gave Us
Accreditation:
It clarified where accreditation needs to evolve — in some futures it's at the center, in others it plays a lighter role.
Strategic Prioritization:
It helped us see which initiatives should come first, based on mission fit, constraints, and growth levers.
BBB.org User Experience:
It surfaced the kinds of digital changes required for BBB.org to deliver value to both businesses and consumers.

The press release exercise didn't just spark ideas — it showed us how to prioritize, sequence, and connect our work to first principles.
500,000 Accredited Businesses: Modernizing Accreditation for Growth and Global Reach
From plateau to 30% growth in just 18 months
The Vision for Accreditation
Speed, Clarity, and Relevance
It must deliver on promises quickly, with clarity, and with relevance for businesses of all sizes.
Pathways of Recognition
Create pathways of recognition (Certified and Impact) that inspire businesses to aspire upward.
Global Standard of Trust
Position BBB as not just a North American brand but a global standard of trust.
The Solution: Five Pillars of Modern Accreditation
Digital-First Onboarding
(7-day approval)
Modernized Standards
(Gen Y/Z and New Correlations)
BBB Certified
(Top 10%)
BBB Accredited for Impact
(Values alignment)
Global Expansion
(Latin America)
Improving BBB.org for Accreditation
Onboarding
Real-time progress tracker (like Domino's pizza tracker analogy). Businesses know exactly where they are in the process.
Transparency
Standards and status updates visible online; accreditation decisions no longer opaque.
Differentiation
BBB Certified and Impact designations featured prominently on profiles, giving consumers and Gen Z audiences new trust signals.

User experience is the front door for accreditation — modern, simple, transparent.
Case Study — Scaling Membership at Global Venture Network
Challenge
Fragmented onboarding and unclear value slowed member growth.
Actions
Codified standards; built a simple digital intake; partnered with ecosystem hubs for reach.
Results
Significant membership expansion with improved activation and renewal.
Ripple Effects Across the Ecosystem
Businesses:
Faster onboarding, clear ROI
Consumers:
Sharper standards, values alignment
Chapters:
Easier sales, fresh storytelling
"BBB is the new standard of trust." – Rod Davis, IABBB Board Chair
"Certified and Impact accreditations give us fresh, relevant stories to tell." – Shelley Polansky, CEO,
From Plateau to Growth Engine
$65–$80M
Chapters
in new annual revenue
$10–$12M
IABBB
in new annual revenue
Modernized standards + faster onboarding translated directly into sustainable growth.
BBB Doubles the Value of Accreditation with a Hybrid Tiered Model
Trust at the base, high value in the middle, and prestige at the top
The Vision for Accreditation
Accreditation should be a dynamic partnership, not a static certificate
Pathways that grow with businesses over time
Recognition that inspires aspiration and prestige
The Solution: Accreditation as a Pathway
Fairness → Value → Prestige
Accredited
  • BBB credibility
  • BBB seal
  • Website listing
  • Complaint resolution
Accredited Plus
  • Co-branded marketing kits
  • Enhanced profiles
  • ROI dashboards
  • Executive forums + training
  • 7-day fast-track
Accredited Premier
  • Top 10%
  • Invite-Only
  • Elite visibility
  • Curated press
  • Exclusive civic and peer events
Accreditation Transformed
The Past
One-size-fits-all
Rigid, generic approach limited unique business needs.
ROI Unclear
Vague value proposition with no measurable impact.
Static Membership
Passive engagement, lacking continuous growth.
The Future
Accelerated Onboarding
Rapid, streamlined process gets you recognized quickly.
Tailored Growth Tools
Customized resources for measurable progress.
Elite Recognition
Elevated status & prestige within the industry.
Reimagining BBB.org for a Tiered World
Business profiles differentiated
(Accredited, Plus, Premier badges)
ROI dashboards available
(inside member portal)
Featured spotlights
(for Premier members)
BBB.org becomes a living directory of trust and credibility.
Case Study — Increasing Member Value (Global Venture Network)
Challenge
Flat benefits limited engagement; retention stagnated.
Actions
Introduced tiered offers; added analytics/visibility benefits; regular ROI reporting.
Results
Higher retention and per-member revenue.
From Accreditation to
Accredited Community
Businesses:
  • ROI dashboards
  • Recognition
  • Aspiration
Consumers:
  • Clearer trust signals
  • Visibility of top 10% performers
Chapters:
  • Stronger recruitment stories
  • Upsell opportunities
  • Easier retention
"For years, our members told us: make BBB a community, not just a certificate of accreditation." – Tyler Andrew, CEO, BBB Great West + Pacific
Accredited Premier: The Most Trusted of the Trusted
"The Accredited Premier tier is transformative. Our top businesses aren't just accredited — they're recognized as leaders, invited into civic conversations, and helping to shape the future of trust." – Warren Clark, Treasurer of IABBB
Revenue Potential: A Scalable Growth Engine
$200–$250M
Chapters
in new recurring revenue
$30–$38M
IABBB
annually
Accreditation has become more than a membership — it is now a scalable revenue engine.
BBB Announces Success of Federation-Wide Effectiveness Initiative
The Vision for Effectiveness
From 90 disconnected systems to an aligned federation with local autonomy.
BBB must act like one organization where it matters, but preserve local independence
Shared tools should create consistency and credibility
Efficiency should free chapters to focus on trust, community, and growth
Three Flagship Moves for Effectiveness
Shared Technology & Data Systems
uniform accreditation, escalated complaints, pooled scam data
Benchmarking Dashboards
resolution times, growth, consumer satisfaction, best-practice sharing
Opt-In Centralized Services
HR, IT, compliance, marketing kits — national scale, local choice
Includes Complaint Resolution Upgrade with templates, AI workflows, and consistency tools
From Frustration to Federation
Before
Inconsistent experiences
Duplicate back offices
Complaints resolved unevenly
Low staff morale
After
Faster onboarding
Shared tools
Streamlined complaints
Better morale
Effectiveness is no longer centralization — it's empowerment
BBB.org: A Consistent, Trusted Experience Everywhere
Consistent accreditation process across chapters
Complaint resolution status tracker
National scam alerts dashboard
No matter the chapter, businesses and consumers see one trusted BBB experience
Case Study — Strengthening a Federated Network (Global Venture Network)
Challenge
Fragmented systems, uneven delivery.
Actions
Shared ops stack; common playbooks; community of practice for leaders.
Results
Better consistency, lower operating friction, faster rollout of programs.
Ripple Effects of Effectiveness
Businesses:
  • Consistency
  • Faster resolutions
  • Stronger credibility
Consumers:
  • Transparency
  • Quicker dispute resolution
  • National scam alerts
Chapters:
  • Staff capacity freed
  • Morale increases
  • Less back-office burden
"For years, our chapters told us: give us the tools without taking away our independence. Now we have exactly that." – Shannon Siegferth, CEO, BBB Akron
Credibility Restored

"Complaint resolution is now seamless and measurable, which is exactly what businesses asked for." – Parag Shah, IABBB Board Member & Chief Ethics Officer, Nationwide
From Costs to Credibility and Growth
$20–$30M
Chapters
in annual savings from reducing duplicative systems and staff costs
$5–$7M
IABBB
annually in new enterprise partnerships powered by unified data
Effectiveness has become a growth strategy, not just an efficiency play
BBB Expands Beyond Membership:
Embedding Trust Into Transactions, Protecting Consumers, Powering Reviews, and Equipping Businesses With Data
The Vision: BBB Beyond Membership
From a Seal of Trust to Infrastructure for the Digital Economy
Diversify Revenue
Reduce reliance on dues (nearly 91% of revenue in 2024) by creating new, scalable products
Daily Utility
Tools that businesses, consumers, and chapters engage with every day (APIs, reviews, subscriptions, dashboards)
Global Leadership
Position BBB as the architect of trust — defining standards, not just enforcing them
Seal
Platform
Infrastructure
Four Flagship Offerings: The After State
To address this, BBB launched four flagship offerings that diversify revenue while keeping the spirit of trust at the core:
Trust Index API (Paid Service)
Embedded into banks, insurers, and e-commerce marketplaces, the Trust Index makes BBB trust signals visible where consumers are already making decisions.
Verified Reviews Network (Application-Based)
A curated community where reviews are tied to verified transactions. Both consumers and B2B buyers must apply to join, creating a space where only trust-minded reviewers and businesses participate.
Consumer Trust Protection (Paid Monthly Service)
A subscription for consumers that provides BBB-backed purchase protection, much like credit card insurance for rentals.
Business Insights Platform
Dashboards for both businesses and chapters, offering trust scores, ROI analytics, and benchmarks. For the first time, chapters can show tangible performance data to members and use insights to strengthen retention.
BBB.org: From Directory to Trust Platform
Today's Gaps
  • Inconsistent experience by region
  • Static business listings, limited ROI visibility
  • Complaints feel slow or clunky
Future State
  • Verified Reviews: application-based, tied to real transactions
  • Consumer Trust Protection: subscription displayed at checkout
  • Business Dashboards: ROI tracking, trust scores, benchmarks
  • Trust Index API: BBB data embedded in banks, insurers, e-commerce sites
Case Study — Innovating New Products (Global Venture Network)
Challenge
Members needed more than brand affiliation — they needed growth tools.
Actions
Launched new data-driven offerings; piloted with lead partners; iterated with member feedback.
Results
New revenue lines and stronger member outcomes.
Ripple Effects Across the Ecosystem
With these offerings, BBB has moved decisively beyond a static accreditation model:
Businesses
Now have tools that directly address growth, marketing, and consumer confidence.
Consumers
Benefit from stronger protections and more reliable reviews.
Chapters
Gain entirely new services to sell, from dashboards to protection plans.

Nationally: BBB is no longer only the arbiter of trust — it is the architect shaping what trust means in the digital economy.
Leadership Voices
"Chapters wanted tools that keep BBB relevant in a digital-first economy," said Tony Priore, IABBB Board Member. "These products prove that BBB is evolving into infrastructure, not just a seal."
"These new offerings give our businesses and communities tools they can use every single day. We’re not just talking about trust — we’re embedding it into transactions, reviews, and protections that show up where people actually make decisions.” – Melissa Ames, CEO of BBB Mahoning Valley
Revenue Transformation: A Multi-Line Growth Engine
$35-$45M
Chapters
annually from services like Consumer Trust Protection and the Business Insights Platform
$20-$25M
IABBB
each year from API licensing, enterprise partnerships, and subscriptions
What was once a model tied almost entirely to membership dues has become a multi-line growth engine rooted in trust.
Path Forward: Key Strategic Areas
Accreditation
Prioritization
BBB.org Experience
How the Four Initiatives Build a Stronger BBB
Accreditation Strategy
in a Multi-Line Model
Accreditation remains core, but it now powers a portfolio of trust-driven offerings
Strategic Prioritization: Leveraging Our Assets
Resources
$15M annual budget
$500K designated investments
$1M reserve (potential drawdown)
70 staff across departments
Strategic Focus
Diversify Revenue: APIs, subscriptions, dashboards → reduce dues dependence
Branding & Partnerships: expand Gen Y & Gen Z, corporate, and consumer trust initiatives
Tech/AI Strategy: benchmarking dashboards, AI complaint resolution, data services
Innovation & Alignment: opt-in shared services that empower chapters

Diversification provides less risk and more growth
BBB.org: From Directory to Platform

Current Gaps
  • Inconsistent experience across regions
  • Clunky complaint processes
  • Businesses don't see clear ROI, consumers don't see dynamic trust signals

Future Direction
  • Personalized Business Profiles: badges (Accredited, Accredited Plus, Accredited Premier)
  • Consumer Protection Layer: Trust Protection subscription visible at checkout
  • Verified Reviews: tied to transactions, both B2C and B2B
  • Dashboards & Data: ROI tracking for businesses, trust insights for chapters

Approach: start with user research → partner with tech leaders → prioritize quick wins → communicate changes clearly to chapters & businesses
Net New Revenue Potential: Chapters
Chapters unlock major new recurring revenue and cost savings — moving from plateau to growth engine
Net New Revenue Potential: IABBB
IABBB diversifies beyond membership dues, creating resilience and sustainability
The Opportunity Ahead
BBB is positioned to be the trust infrastructure for generations to come.
The future states we've explored are bold, achievable, and transformative.
BBB's network and legacy make it uniquely poised.
You're sitting on a gold mine of opportunity.
Why I'm Excited to Lead This Work
Thank You